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Fashion Sustainability

Project Type

Commercial Photography

Date

March 2022

In order to address fashion sustainability, I embarked on a journey with Traid, a second-hand retail company, to create fashion images that disprove the notion that fashion is exclusively about new clothing. With growing concern over our planet and the amount of waste we generate, fashion is one of the industries that contributes significantly to this issue. I stumbled upon Bay Garnett’s work for the Oxfam Charity, which was on display in Selfridges stores. This work inspired me and made me realise that fashion is not limited to new apparel but also styling.

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